1) Trade web and/or print ad space with someone in a related type of business
For example: You sell garden plants and put out a flyer, exchange space in your flyer with the shop in the area that sells gardening stakes and has weekly events and a blog.
2) Donate a free ticket, gift or gift certificate to fundraisers in your area.
It has the potential to create awareness within a larger or different group of people for less than the price of a print ad and the winner/recipient will talk about your prize. This also gets your message out! Be sure to include your message or brochure with your donation.
3) Consider a sandwich board sign, banner or yard sign to advertise your daily or weekly offers/contests. Or your coming event!
4) Utilize websites and social media to share your news.
For example: Invite the local running group to your shoe store to save 10% or an hour long after hours event just to see the latest shoes you have received in store! And ask them to share/repost this event so your word spreads further!
5) Produce a feedback card so your customers can feel they have input. Do not take every criticism personally, you will get positive comments too! Just weigh them all and see of you agree to some changes that may bring more customers/clients or even to keep the ones you have coming back!
6) If you're looking to advertise in a publication or online. You may want to consider more than one. Often online publications offer web ad banners at a discount when you place your print ad.
Take advantage of this design and add it to your Facebook page too.
Making it easier for you: We create the ads and communicate with the sales representative from the publication/provider.
Ask any entrepreneur that’s just starting out what the most difficult aspect of their business is and they’ll likely point you to the challenge of reaching and retaining customers. Yes, marketing a new business or product can be a time consuming, costly endeavour.
However, advertising and marketing should never be overlooked they are often the key to success. You may be just smiling in the dark where an advertising and customer retention plan can turn on the light you need!
We can plan your meet goals, whatever your budget.
A Good Link: Small Business Know How - Marketing
Be sure to add your location on Google maps. You have the opportunity to add your hours of operation which will add to your online presence. The convenience in finding your location, phone number and times you are open will benefit you and your customers.
Take a moment before resting to note events and corrections needing to be made.
Lets face it you certainly need a report to refer to. After all the work you've done something will be forgotten and it is better to make note now rather than remembering once it a solution is needed ASAP.
Formal discussion with team: what worked, what didn’t work, suggestions for next time
Ensure appropriate thank-you letters and emails are sent
Media follow-up: announce your success
Save media videos and articles for referencing and for future promotions
Use this exposure next time: mention you were feature in/on this or that Radio program or Magazine
Obvious but: archive your planning materials for future events
Ensure invoices are received and paid
Link to an Article on Event Planning in 10 Steps
iPad iPhone iMac classes I’ve been using a mac since before there was internet. I’m sure I can help you get started and/or solve a problem or two.
Tuesday, 18 February, 2014
BASICS FOR iPAD (or iMac) CLASS FOR 3 PARTICIPANTS $40 for a one hour class - $20 per additional person.
I will come to your local location and give an hour lesson. 1/2 covering the basics and 1/2 to...
Have you heard of a QR Code?
Its a scanner app to download onto your smartphones created to quickly link people to a website, an email or Facebook page... Get yours free and put on your posters, car magnet, business cards, ads and more by Google searching for “Free QR code” type in the website you want it to link to (or email).
Measure the success of using a QR code and make it a way for customers to get a discount off your product or service - couldn't hurt.